APAC Sales Director

Position: Sales Director - APAC
Location: Singapore
 
Role Overview
The Sales Director - APAC leads all commercial activities across the Asia-Pacific region. This role is accountable for delivering profitable growth across core segments (glass, industrial, chemicals) as well as managing our distribution and agent portfolio across a highly diverse, multi-market geography.
 
The position blends strategic leadership with front-line execution—owning key customer relationships, driving pricing discipline, and leading a lean regional commercial organisation across multiple time zones, cultures, and trade corridors in a supply-constrained, globally traded commodity environment.

Key Responsibilities:
Commercial Leadership & Growth
- Own regional sales delivery (revenue, volume, margin)
- Develop and execute a differentiated commercial strategy balancing contract exposure
- Drive portfolio mix improvement
 
Soda Ash Market Leadership
- Lead commercial strategy across core segments and SME and distribution
- Navigate global supply/demand dynamics, logistics constraints, and trade competitiveness
- Optimise allocation decisions to maximise value
 
Key Account & Channel Management
- Own relationships with strategic regional and multinational customers as well as regional resellers and distributors
- Lead complex contract negotiations
- Manage and optimise distributor networks where applicable
 
Pricing & Margin Management
- Establish and enforce pricing governance aligned with global benchmarks and regional dynamics
- Drive disciplined execution of price increases, surcharges, and contract resets
- Partner closely with finance to monitor contribution margins and profitability
 
Team Leadership
- Lead, coach, and develop a high-performing APAC commercial team
- Build strong commercial capabilities in negotiation, value selling, and market intelligence
- Set clear KPIs and drive accountability across the region
 
Cross-Functional Alignment
- Partner with supply chain and operations on demand planning, allocation, and service reliability
- Align with product management on portfolio strategy and innovation priorities
- Support logistics optimisation across domestic and export flows
 
Forecasting & Market Intelligence
- Lead robust demand forecasting and sales & operations planning inputs
- Provide actionable insights on competitor behaviour, pricing trends, and end-market demand
 
Qualifications & Experience
- Bachelor's degree required
- 10+ years of commercial experience in industrial minerals, chemicals, or adjacent commodity markets
- Fluent in English. Business fluency in other languages in the region are desired - Mandarin, Japanese, Korean, etc.
- Demonstrated success managing large, contract-heavy B2B accounts in cyclical or supply-constrained environments
- Deep knowledge of APAC markets, including China, Southeast Asia, Japan, Korea, and Australia; familiarity with regional trade flows, container logistics, and import/export dynamics